Addison Farms
Valentine’s Day

A custom social campaign and interactive wine paring quiz

#interactive #holiday #carousel

A pink and white app screen for Addison Farms Vineyard promoting wine and a wine glass graphic, with text saying 'Find your perfect pairing' and 'Start swiping' with pink hearts.
A black and white abstract sunburst pattern with elongated rays radiating from the center.
A bottle of white and purple labeled red wine named 'Smokehouse Red' with a purple background. Accompanying text shows a "dating profile" of the wine.
A bottle of wine with a colorful and artistic label, placed against a yellow background on the left side of the image. To the right, the label features pink and yellow designs with the text 'BRV2' and information about the wine, including the type, location, and alcohol content. Below is a description of the wine's personality and ideal pairing suggestions.
A bottle of 2022 Orion Chardonnay wine from North Carolina, with an educational description about the wine, its flavor notes, and ideal pairings.
Black comic book explosion shape with multiple pointed edges, typically used for emphasis in comics.

We wanted to uncork something truly special for Addison Farms Vineyards on Valentine’s Day, so we created BarTinder, where each of their wines has its own dating profile, reflecting its unique personality, to help buyers find their perfect pairing.

In addition to the BarTinder Instgram campaign, we also created a custom, interactive quiz for Addison Farms Vineyard to share in their newsletter, which matches personality and tasting perferences to specific wines from their catagloue.

Three mobile phone screens displaying a wine-matching quiz from Addison Farms Vineyard on a pink background. The first screen welcomes users and invites them to find their perfect wine. The second screen shows various wine bottles and questions about flavor preferences. The third screen shows details about a specific wine, Crown & Plough, with options to buy or retake the quiz.
Flowchart with categories and questions about wine preferences, flavors, and pairings, organized in a tree structure with yellow, green, and blue nodes.

Whether you're toasting to love, friendship, or self-care, we want Addison Farms wines to sweep you off your feet.

We compared extensive tasting and pairing notes to build a detailed logic map designed to lead the quiz taker to the perfect wine for their taste or occasion.

Try it for yourself HERE!