Planted Wellness Co

A full brand design and custom GPT, for a very special, growing company.

#branding #growth #wellness #buddingpersonality

Text that reads 'BRANDING CASE STUDY" with a Planted Wellness Co' logo on a light beige background.
Text about Planted Wellness Co. benefits and mission, with three images: a tray of green plants, a hand holding a sprig of herbs, and a person holding seed packets in a garden.
Slide from a presentation explaining the brand persona of the Sage/Caregiver, description of traits and key aspects for thoughtful content.
A presentation slide about logo design for Planted Wellness Co, featuring typography descriptions for Nickainley and Atteron fonts.
Slide showing a brand task about creating a brand mark or favicon, featuring a hand-drawn dicot sprout logo with the initials P and W, and a description of its use and significance.
A presentation slide titled 'Brand Task #5 Color Palette' showing color swatches labeled Terracotta, Herb, Petal, Mineral, Tincture, and Soil, with corresponding hex codes. The slide explains the use of these earthy colors for a wellness business, highlighting their seasonal marketing purposes and natural inspirations. To the right, there are vertically aligned photos of terra cotta pots, green plants, wellness herbs, ginger tea, and soil with a scoop.
A collage with images of herbs, plants, and gardening scenes. Text on the right side titled "BRAND TASK #6 Mood and Imagery" with hashtags including #Earthy, #Textural, #Process, #Hands, #DigInTheDirt, #Saturated, #WarmFilter, #Apothecary, #TheGoodWitch, and #NotAlwaysPolishedButClean.
Text document titled 'BRAND TASK #7 Voice' with guidance on brand voice, including positive, empathetic, humorous, and community-focused tone, and quotes about planting, bees, and gardening.
A marketing material document from Planted Wellness Co. details a Valentine's Day campaign involving planting Zinnia flowers and sending handmade valentines, including an image of red, heart-shaped handmade valentine notes and a floral drawing with the words 'Plant kindness. Grow love.'.
A hand holding a card with an illustration of a red heart decorated with gold leaf, and the message 'Plant kindness. Grow love.' in front of a postcard addressed to Planted Wellness Co. in Atlanta, Georgia.
A digital document or presentation titled "Brand Task #9: Custom GPT Brand Assistant" explaining the functions of a custom AI assistant named Lily for Planted Wellness Co., which includes tasks like content creation for social media and branding. The document features a section with a black background and green accents displaying Lily's capabilities, key features, and primary goals, along with a stylized illustration of a flower on the right side.

We’re so proud of Planted Wellness Co’s success, and are so grateful to have been a part of its journey!

A hand holding a bag of dried anise hyssop herb in a greenhouse with plants on shelves in the background.
A hand holding a black bottle labeled 'Echinacea Root Tincture' inside a greenhouse with plants and gardening supplies in the background.
A woman standing at a plant stand outdoors for a farmers market or plant sale, with small potted plants and information sheets displayed on the table. She is smiling, wearing a cap, apron, and casual clothes.